Begin with the identity
Visual decisions start with the brand. Its character and story guide the direction, so the result feels specific to the business rather than borrowed from a template or a passing trend.
Visual Direction
From feed aesthetic to story templates, we design a visual language that's distinctly yours — and instantly recognizable.
Start a projectYour social content should feel like it belongs to the same brand, wherever someone meets it. We bring a clear visual direction to feeds and stories, helping individual pieces of content work together as a recognizable presence.
A visual language of your own
Consider the whole feed
A feed is experienced as individual posts and as a whole. We consider how those views relate: how imagery, typography and composition can create a consistent impression without making every post look identical.
Carry the direction into stories
Story templates extend the visual language into another everyday format. They give content a familiar structure while keeping the identity recognizable as the message changes.
For brands whose content needs to feel connected
Visual direction brings consistency to a presence that feels fragmented. Paired with content strategy, it connects what the brand says with how it looks. Paired with management, it becomes part of the daily publishing rhythm.
Selected workBefore we begin
Will the direction follow our existing brand?
The aim is a visual language that is distinctly yours. We start by understanding the brand and its goals, then develop and agree on the direction before creating content.
Can I see examples of Lumera's work?
The work section contains our published projects, with their original descriptions, imagery and links to the live social channels. It is the best place to see how the studio approaches a visual presence.
Contact
Get in touch
We take on a limited number of projects each quarter. If you're interested, we'd love to hear from you.